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Psych Assessment Case Study

Overview

During a major restructure of a key sales division, a world-leading document service provider approached Maximus to define a high performing sales profile and increase the success rate of new hires.

Client objectives

To increase accuracy during selection, minimise the costs associated with unsuccessful hires, and foster a high-performance culture within the sales team.

The Maximus Solution

1. Defining high performance:  

The starting point for this benchmarking project was to define high performance with both objective and subjective data; including sales targets, sales activity, manager feedback, performance ratings, and focus groups. Based on this criteria, the sales team were divided into high, average, and low performers.

2. Measuring high performance:      

Using the latest research, Maximus identified key factors which could impact on performance; including tenure, age, industry experience, cognitive ability, and personality. A set of psychometric assessments were utlised to measure these factors in a large sample group of current employees.

3. Analysing high performance:                                                                                   

Appropriate analysis was conducted to identify significant predictors of performance.

4. Integrating high performance:   

Results were reviewed and used to evaluate and “fine tune” components of the selection process (including position descriptions, preferred tests, and interview questions).


Outcomes to Date

  • Maximus identified the characteristics associated with high performance within this organisation.
  • Position descriptions have been modified to reflect the importance of the variables revealed by Maximus’ analysis, and emphasis is now placed on the use of specific assessments during the recruitment process. 
  • A new sales diagnostic tool has also been embedded in the business.
  • Induction and talent-management programs have been fine tuned to fast-track advancement.
  • Maximus continues to provide the organisation with support during the recruitment process, to this day.