---
title: Culture Change Case Study
description: A leading Australian telecommunications organisation partnered with Maximus to implement a project which would change the way they operated as a business.
---

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## Case Studies

### Great Outcomes

# Culture Change Case Study: Telecom Industry

## Overview

A leading Australian telecommunications organisation partnered with Maximus to implement a project which would change the way they operated as a business.

## Client objectives

To create a culture which supports the consistent delivery of excellent customer service, organisation-wide, and to move away from a differentiation model based on price, to one based on value and service.

## The Maximus Solution

To ensure this change was embedded throughout the entire organisation, Maximus partnered with key client stakeholders to integrate systems, processes, people, and environment issues into the solution.

A tailored solution, focused on service excellence, was designed and implemented over a nine-month period.

Components Included:

- The establishment of an interactive forum where employees and managers were able to discuss the current approach to client engagement and the changes required.
- The improvement of every individual’s understanding of the current versus the desired culture through collaborative vision building.
- A gain in commitment from all employees to embrace the new service excellence culture.
- The education of managers and individuals around the skills required for service excellence via a series of tiered programs and support resources.
- Review and evaluation of outcomes. 

## Outcomes to Date

- Improved communication across the entire business in addressing change, and around the role of the individual in embedding culture change.
- A more consistent approach to customer service across the entire organisation, with less reliance on price differentiation.
- The arked improvement in customer service levels which played a key role in the client retaining a contract worth more than $11 million a month.

## Stakeholder Feedback 

> From day one, the Maximus team demonstrated a sound understanding of our business and extensive experience in applying valuable theoretical frameworks to the real world. Their expertise and insight enabled us to move from a place of inconsistent service delivery to higher returns through excellent service. Maximus has partnered with us to create a change solution that has increased our people’s proficiency across the board and I am convinced that Maximus continues to be committed to our success.

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